Dual driver earbuds packaging contract for 7ELEVEN's electronics brand, CONNECT.
Creative Direction.
Revamping 7ELEVEN's CONNECT branding and packaging to a higher end style for their premium products. This involved a creative addition of the recognizable "7" and 3D modeling the product for package with an exploded view to show off it's features. Due to sales and committee input, it became pretty busy.
In-Depth.
Midnight communication with our Chinese factory, I directed the product design and quality control of the earbuds while keeping our margins high. I also made sure to keep the package design as lightweight as possible for low shipping costs.
Developing a timeless packaging design and product displays able to fit in any storefront with a small footprint.
Packaging & Spinner Displays
150 Packages / 50 Displays
During my tenure at Hottips! Electronics, I revitalized their entire brand from the ground up. From severely dated branding to a future-proof style, I helped launch their products into grocery and convenience stores across the US such as Walmart, Kroger, 7ELEVEN and their 5 affiliates.
6 Years later...
After moving on to Appfire Technologies in 2020, it's nice to see I wasn't replaced, the products and displays are as I created them with no need of updating. My future-proofing plan was a success.
Encouraging Nostalgia
Seeing my work in random grocery and convenience stores accross the US can be surreal sometimes.
